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eBusiness Evolved

Online Marketing – The 7 Ds

The key to online marketing lies in the system. Most people would say if you have a big list you can succeed. While that is mostly true, I have seen people with a targeted list of 1,000 blow away those with a list of 100,000 or more as far as dollars generated. So, the system is the most important piece.

If the system is the most important piece with regard to online marketing, how do I create a “system” for me, right?


So, where do we start?

Julie Andrews had it right (or should I say Maria Vonn Trapp). The very beginning is the best place to start.  Here are the 7 steps to create any deliverable in the online marketing arena:

Define your target market
Develop the message/product you are trying to get to that market
Detail your strategy for getting your message to your audience
Design your screens and graphics for distribution
Deliver your message strong
Dispense your product
Deposit your cash

This process can take many forms depending on the size, cost, genre, etc.  Therefore, each step is important to completely detail out how you are going to accomplish.

It is important to keep in mind that there is no cookie cutter method because each product is so different.  There might be a specific process for an e-Book -vs- an internet course.  Or there might be a process that works well for a software program, but fails miserably to sell a webinar.  The underlying seven steps still dominate.  They must be in place.

This is the first time you will want to see Ds.  You didn’t want to see them on your report card, but you want to have them rock solid Ds in your internet business.


Accounting and CPA Solutions

Accounting firms and CPAs see hundred of businesses or customers a year. These are all opportunities for income. However, usually you have one revenue stream from that customer.

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